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2007-2010
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Miscellaneous Items
As well as the Guinness Book of Records
and associated publications, collectors are often interested in related
paraphernalia. We have (or know of) many such items, so we'll exhibit a
few on this page if there is no natural place for them elsewhere on our
site.
Christmas Cards
As far as we know,
Guinness Superlatives sent Christmas cards to contributors, collectors
and others every year. We have a few of these, the best of which are the
following:
1975:
"Guinness Superlatives Limited wishes you the Happiest Merriest
Whitest Brightest Greatest Christmas"
Our
card is signed by David Hoy and Norris (McWhirter).
1979: "The 12 Days of Christmas (And where to read about
them)"

Our card is signed by Beátrice (Frei),
Alex Reid, Peter Matthews and Norris (McWhirter).
The front of the card has the classic 12 Days of Christmas, and the
books mentioned are: "Guinness Guide to Steeplechasing", "Winners
and Champions", "Music Facts & Feats", "British Hit Singles",
"Guinness Book of Records", "Guide to Waterways", "French Country
Cooking", "Book of Antiques", "Animal Facts & Feats" and "Guide to
Field Sports".
Directors Special Editions
Thanks to Iain McWhirter, we have discovered
that Guinness Superlatives produced some special editions for Norris and
Ross McWhirter between 1972 and 1975. The images below show the 4
editions that were produced. We believe that other directors of Guinness
Superlatives may have received copies, but these are undoubtedly very
rare copies indeed.

Guinness World of Records
In June 1984, the Guinness World of Records
exhibition opened at the Trocadero in Piccadilly, London. The exhibition
was one of a number of similar shows around the world and, as well as
featuring world records, included a section dedicated to British
achievements. When it opened, entry was £2.50 for adults and £1.50 for
children though additional revenue was, of course, brought in by selling
promotional items and books in the exhibition shop.
As well as a number of souvenir brochures from
the exhibition (1984,
1987, 1989
and 1993) we have some related items:
Prior
to its opening in 1984, pre-opening leaflets (right) were
distributed to advertise the exhibition. They used the slogan, "You've
read the book - now visit the show!" and listed the various
sections which visitors would see:
The Human World, The Animal
World, Our Planet Earth, Structures and Machines,
Sports World, World of Entertainment and British
Innovation and Achievement.
A preview tour and buffet lunch for
invited guests took place on Tuesday 12th June, 1984. At this launch
party, guests were given a Guinness Medal (below) which says, "To
Mark the Opening of Guinness World of Records, Trocadero,
Piccadilly, London,1984".

A window sticker ("I have entered the ... Guinness World of
Records") was also presented:

We also have a money-off voucher, which was given out with the
original press releases in 1984:

Such exhibitions offered visitors the opportunity to buy badges,
patches and other souvenirs; we'll feature a selection of these as
we come across them:
Guinness Bank of Knowledge
In
the late 1970s (possibly 1978), Guinness Superlatives started a
reference service in conjunction with James Service Limited. Entitled
"The Guinness Bank of Knowledge", the service offered a telephone
information line for journalists from "newspapers, magazines, radio and
television". A call to the service would put the journalist in touch
with an expert who would draw on his knowledge (and information from the
Guinness Book of Records and the Guinness
Book of Answers) to answer questions in 34 subject areas. It
appeared that many of the experts were, in fact, the authors of the
Guinness Facts & Feats series of books.
Other Media
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Whilst Guinness Records are mostly associated with the series of records
books, over the years a number of
records-related products have been produced in other media. Of course, there have been many
TV shows (and the famous World Records exhibitions), but there are a
number of consumer products worth collecting if you come across them.
Video: Several video cassettes showcased some
Guinness records (such as "The Guinness Video of Records"
from Virgin Vision in 1988/1989 - VVD 429 - pictured top
right). Other videos contained footage from shows such as
the UK's BBC Record Breakers series with Roy Castle (BBCV
5487, 1994).
DVD: In 2004, a 2-disc interactive DVD game was produced
by Zoo Digital Publishing to celebrate the "50th
Anniversary" of the book (middle right).
VideoNow PVD: From 2005, a Hasbro (Tiger Electronics)
personal video disc (pictured bottom right).
View-Master 3D: With the assistance of Sterling
Publishing, GAF Corporation produced a three-reel
View-Master "Guinness Book of Records" set in 1978 (Packet
J24, left). The pack contained a small 16-page
booklet with photographs, additional information and a brief
quiz.
Film: At least 3 reels of Super 8mm film ("Guinness
Book Of World Records") were produced in the 1970s. The
films included "unique motion pictures of World record
human achievements in sports, nature, science!"
(photo: Bruce Read)
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Beer Mats
Collectors of beer mats (tegestologists) have a wide range of
Guinness beer mats to collect. In the early 1960s, Guinness produced
some beer mats celebrating "5 Million Guinness daily"
and "Guinness - Him Strong", which had records from the Guinness Book of Records on the reverse.

(Some photographs courtesy of Tony Peach)
Stamps
A number of stamps - and first day covers
- related to the Guinness Book of Records (and to records themselves) have
been produced over the years. We have a selection of these and there are
others available, so this is an interesting part of collecting
record-related items:
| 1990 -
First Day Cover from Russia depicting the 1988 Guinness Book
of Records (the first year that the book was published in
Russia). |
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| 1996 -
First Day Cover from Switzerland dated June 27th 1996,
celebrating a record set that day for the "largest living
stamp". |
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| 1996 -
A different First Day Cover from Switzerland dated June 27th 1996,
with additional record information. |
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| 1996 - Special card
from Switzerland commemorating the same event as the first
day covers above. |
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| 1997 -
First Day Cover from New Zealand dated 12th October 1997,
celebrating the "World's Most Southern Winery". |
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| 2001 - Miniature sheet with a Gibraltar stamp celebrating the
Queen's 75th birthday (issued 12th November 2001) |
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| 2002 - "Reptiles"
miniature sheet from the British Virgin Islands (issued June
17th 2002). |
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| 2002 - Miniature sheet from the British Virgin Islands -
"Smallest Lizard". |
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| 2002 - "Mammals"
miniature sheet from South Georgia and the South Sandwich
Islands. |
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| 2002 - Miniature sheet from South Georgia and the South
Sandwich Islands -
"Largest live Pinniped". |
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| 2002 -
"Planet Earth" miniature sheet from Tristan da Cunha (Longest
reef, biggest island, biggest desert, longest rivers,
highest mountain and most remote inhabited island). |
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| 2002 - Miniature sheet
from Tristan da Cunha - the "World's most
remote inhabited island". |
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| 2007 -
First Day Cover from New Zealand dated 10th October 2007,
again celebrating the "World's Most Southern Winery". |
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| 2008 -
Sheet produced for the "fastest printing of a postage stamp"
on 29th June, 2008 by the Austrian postal service (UEFA Euro 2008
Championship). |
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Other Items
Throughout its history, Guinness has been extremely good at marketing
its products, both for itself or in association with others. Guinness
Superlatives, and latterly Guinness World Records, have also been very
active in this area. We have accumulated a few items produced for
promotional purposes, and some of these will be documented here.
School Prizes
The
Guinness Book of Records was rightly regarded as a serious reference
book in its earlier years. As a result, many schools in the 1950s, 60s
and 70s chose the book as one of the awards in the end of year
prize-giving. We know of several people who received the book as a prize during
their school years.
Some schools embossed their copies with the school
badge and motto, and
a small number of these have appeared on auction sites and in
second-hand bookshops. One such copy is a 1958 edition with a
school badge embossed in gold on the front cover. The badge (pictured
right) shows a
heron, with the motto "Abeunt Studia in Mores" underneath. Some
research shows that this is likely to have come from Wanstead High
School in London.
In addition to the above copy, Bruce Read has
a 1968 edition (left) from Deacon's School
in Peterborough (now the Thomas Deacon Academy). Inside, a certificate shows that the book was
awarded by the headmaster to K Clarke (form 5) on the school's speech day in 1969.
If you know of any other school editions, please let us know.
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